Why work with me?

I understand your market, see the opportunities and know how to turn ideas into action.

With almost 20 years’ experience across business tourism, events and luxury group leisure in the UK and Ireland, I bring a practical, commercially focused approach to helping tourism and visitor-economy businesses grow.

I’ve worked across Sales & Marketing and Business Development, as well as enjoying the five years consulting as Operations Director for a leading US tour operator.

That means I understand the industry from multiple perspectives — from winning business and developing relationships, to delivering the experience and making sure the operation works behind the scenes.

What does that mean for your business?

An experienced pair of eyes.
I can look at your business, proposition or project from an external perspective and identify opportunities, challenges and practical ways forward.

A sales-focused approach.
Whether you want to attract new clients, develop existing markets, strengthen your proposition or build new partnerships, I bring a strong commercial focus to the conversation.

Industry knowledge you can use.
I understand how tourism, group travel and events work in the real world — including the expectations of buyers, operators, destinations and suppliers.

Practical support, not just strategy.
I’m equally comfortable developing a plan and getting stuck in to deliver it. From sales activity and relationship development to familiarisation trips, site visits and events, I can support you where you need it most.

A flexible resource when you need it.
Perhaps you need an experienced consultant for a specific project, an extra pair of hands for a busy period, or an external perspective to help you move a new idea forward. I can tailor the support around your business rather than offering a one-size-fits-all package.

Experience that works for you

My approach is straightforward: listen, understand the challenge, identify the opportunity and work with you to make it happen.

And because I’m also the owner of Bespoke Tours Wales and a qualified Welsh tour guide, I bring genuine destination and product knowledge alongside my commercial and operational experience.

If you have a challenge, an opportunity or simply an idea you want to explore, let’s talk.